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I certainly never expected to walk the red carpet at the Tony Awards a few paces behind Bernadette Peters but, thanks to Royal Caribbean International, that’s what happened this year. After chatting over cocktails with black tie participants that included Vicki Freed, senior vice president of sales, trade support and services, and Lisa Bauer, senior vice president of global sales and marketing, we took our places on the red carpet outside New York’s Beacon Theatre on June 10 for Broadway’s highest honors.
As sponsors of the awards, Royal showcased a live performance from Oasis of the Seas’ cast of “Hairspray” among the screened segments during the three-hour CBS broadcast of the Tonys. The performance brought home the message that real Broadway shows are being performed at sea.
Royal Caribbean is the only cruise line to feature fully licensed Broadway productions, and the company sponsored the coveted VIP Loge for the Tonys, with a presence in the VIP Gifting Suite. The show also aired Royal’s new global brand campaign, “The Sea Is Calling. Answer It Royally” during the telecast, and a Royal Caribbean social media reporter reported live from the red carpet.
“We couldn’t be more excited to partner with the Tony Awards to give the audience a taste of our genuine Broadway productions, which include ‘Saturday Night Fever,’ as well as the Tony award-winning musicals ‘Hairspray’ and ‘Chicago: The Musical,’” said Adam Goldstein, president and CEO. “These amazing performances, along with a host of other entertainment options including our unparalleled DreamWorks Experience, our dive and aqua shows plus ice skating performances, afford our guests an unparalleled vacation that is second to none.”
As for us, the lucky guests in the line, we had marvelous seats for the awards and went on afterward to the Tony Awards Gala at the Plaza to dance next to winners and notable guests, including Judith Light and Audra McDonald, as well as sample the acres of food and drink. It was an evening of excitement, accomplishment, heartfelt sentiment and glamour, characteristic of cruising as it is of Broadway.