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Waterfall Resort, on the outside edge of Alaska’s Prince of
Wales Island, is a saltwater fishing lodge that has broken all the
rules of the fishing lodge business and succeeded where others have
failed, especially in a region that receives over 160 inches of
rain a year. Agents would be wise to know it.
“Waterfall has built its core business on large corporate
clients like Ford Motor Company,” general manager Steve Cockrell
told me as we sipped a beverage at the lodge’s general store.
“Individuals come up as part of the group, and invariably, they
return on their own, bringing friends and family, who bring theirs.
We soon have four generations of families, from youngsters to
70-year-old diehards, making a stay at the resort a very
high-quality family experience. The spin-offs we get from these
corporate guests is significant.”
Waterfall is a saltwater fishing lodge, meaning anglers venture
out in modern cabin-cruiser boats and pursue a variety of fish
found in the fish-rich passages off Prince of Wales Island’s remote
west coast. The resort requires neither long hikes across tundra
nor refined fly-fishing skills to catch fish. The guides make
catching fish easy much to the delight of first-time anglers like
Deborah Cox Wood.
She grabbed the rod from Roberts and began to reel.
“I’m a reeler, not a hooker,” she deadpanned.
Indeed, there’s a lot to hook. Salmon here are superb for both
catching and eating, especially king salmon that range from 20 to
90 pounds. Halibut can reach over 400 pounds, although the average
catch is 30 to 50 pounds, with lots of fish taken in the 80- to
200-pound range each month. In addition to coho, chum and pink
salmon, Waterfall offers spectacular fishing for rockfish and
halibut. Big ling cod also cruise the depths.
The Waterfall experience is more than just fishing, but
exploring the marine wonders of Prince of Wales Island. After
catching our limit each day, we cruised rugged wilderness
shorelines, checked out seals, sea lions, whales, eagles and
abundant marine birds.
Meals are buffet style with more food than clients can possibly
eat in a sitting. Expect exquisite meats and fresh Alaska seafood
each night, a soup, salad and fruit bar, fresh-baked breads,
desserts, crab and oyster appetizers, assorted beverages and
Breakfast selection includes fruits, bakery goods, yogurt,
scrambled eggs, several types of breakfast meats, blintzes,
pancakes or waffles. The quality of these all-you-can-eat meals
seems more suited for foreign dignitaries than anglers in a remote
area of Alaska.
Each guest also has an individual Thermos. Thanks to the skills
of chef Stu Campbell, the daily hot item of soup, chili or stew can
match any five-star restaurant. Waterfall marketing director Chuck
Baird was fishing with me that day and said few high-end hotels can
match the resort’s service.
“We have about 95 employees to 96 guests in a 90- to 100-day
season,” he said, “which provides an employee-to-guest ratio of
about one to one.
Occupancy rate is around 90 percent all season. We have a list
of guests who have been returning each year for over 20 years, with
some more than once a year.”
As Chuck hooked a fish, and my rod also doubled over, it was
easy for me to understand why.
Waterfall FactsCheck-In: It’s common for clients to have two or three,
50-pound boxes of fish fillets to take home. An Alaska Airlines
representative works at the lodge to assign seats and check in
luggage and fish boxes. These services help clients avoid airport
hassles in Ketchikan.
Massage: In addition to treating “fishing fever,”
Waterfall offers several massage options.
Fish Prep: All fish are filleted and vacuum packed,
labeled, flash frozen and hand packed into fish boxes suited for
FedEx or airline transport.
Fish Derby: Anglers compete in the $100,000 King of
Kings Salmon Tournament that is open to all guests. Weekly and
monthly prizes are awarded.
Accommodations: The resort’s 26 waterfront cabins are
great for most clients. Groups of two or more might opt for the
Egghouse Rooms or condo suites, many of which have their own
fireplace, a great ocean view and kitchen facilities.
Phone and Internet: The lodge offers a land line phone,
Internet service and satellite TV, but no cell-phone service or
Lagoon Saloon: A popular after-fishing destination for
guests, complete with full-service bar, phone, computers to check
e-mail and view the day’s photos and a large-screen satellite TV,
as well as ping pong, darts and pool table.
Rates: Prices range from $3,095 to $3,795 for three
nights, four days. Price includes roundtrip Bush plane flight to
resort from Ketchikan. Resort is commissionable to travel