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The 29th annual Tianguis Turistico Mexico 2004, to be held at
the Acapulco International Center, is expected to draw more than
750 exhibitors -- a larger turnout than the 680 exhibitors at last
year’s event, which was held 10 days after the launch of war in
Iraq. Despite the timing, last year’s Tianguis drew more than 1,180
buyers from 19 countries.
“This year, we are making intense promotional Tianguis efforts
in Asia and even some parts of Africa, although we recognize that
North America is our most important market,” said Eduardo Chaillo,
director of Tourism Tianguis.
The term “tianguis” comes from the Aztec word “tianquiztli,”
meaning marketplace. The show is a unique opportunity for U.S.
travel agents to learn more about Mexico’s vast array of tourism
products and services.
“The Tourism Tianguis is the event that closes the business
circle that begins with promotion,” said Francisco Ortiz, chief
executive officer of the Mexico Tourism Board. “For that reason, we
are striving to attract buyers of diverse market segments and
geographical areas to the show in order to generate new and better
business opportunities for Mexican tourism service providers.”
Organized by Mexico’s Tourism Secretariat and the Mexican
Tourism Board, the event will feature seminars on destinations and
suppliers, and a conference series called “Exploring Mexico” about
specific attractions. Registrants can make one-on-one appointments
with exhibitors, and participate in a number of networking events
and festivities highlighting Mexico’s rich and diverse culture.
Special appearances are expected by Mexican President Vincente
Fox and former Prime Minister of Spain Felipe Gonzalez.
“The 29th annual Tourism Tianguis trade show will be the
springboard for growth, not only for well-established tourism
products, such as beach resorts, but also for up-and-coming tourism
segments, such as adventure and cultural tourism, as well as
attractions targeting such specific markets as honeymooners and
seniors,” said Rodolfo Elizondo, Mexico’s tourism secretary.