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Like so many hotels in the neighborhood, the Waikiki Parc Hotel
is sporting a new look following a major renovation. Unlike the
competition, however, the 297-room property is promising your
clients not just upgraded accommodations, but unparalleled
With the exception of one restaurant, which will open in the
spring, the Waikiki Parc has completed its transformation in time
for the holidays.
“The key now is for travel agents to see the hotel firsthand,”
said Waikiki Parc sales director Mike Kikuyama. “That’s the best
way for them to sell it.”
To spread the word, Waikiki Parc officials joined their
counterparts from sister hotel Halekulani on a mainland sales blitz
in October. Stops included preferred accounts and agencies in San
Francisco, Portland, Seattle, Vancouver, Denver, Houston, Dallas,
Chicago and points east.
“We didn’t visit Los Angeles because our L.A.-based director of
regional sales is working pretty much nonstop to connect with
agents in that area,” said Kikuyama.
The hotel hosted 125 travel agents in November, and agents who
visit through May 31 can stay in a deluxe room for the reduced
nightly rate of $150.
“Sixty percent of our domestic business comes from the U.S. West
primarily California, Washington and Oregon, so we’re really
reaching out to travel agents in those regions,” Kikuyama said.
“Prior to the renovation, the marketplace viewed our hotel as a
place with great value, in part due to the free buffet breakfast
that came with all our rates,” said Kikuyama. “Now our value comes
in the form of the experiences we offer.”
Beginning next year, for instance, clients can book what Kikuyama
called “active lifestyle experiences,” such as a program that
combines accommodations and the use of an exotic rental car.
“The market we’re going after is the 30- to 50-year-old traveler
in three niches honeymooners; women friends traveling together,
such as mothers and daughters; and clients who lead active
Taking a step further from the norm, the hotel is reinstating its
director of surfing program, which took a hiatus during the
renovation. Starting in 2007, an on-property expert provides
exclusive instruction for Waikiki Parc guests.
Where once it provided a comfortable and clean environment, the
new Waikiki Parc promises a design dubbed “simply chic” and “an
urban oasis.” Clients get an eyeful the moment they enter the
promenade, with its constantly changing contemporary mood
As clients reach the first lobby rotunda, they encounter vibrant
works of art and retro-modern furnishings, some draped in red
leather. Over the front desk, hanging backlit blue panels resemble
a rolling wave, and around the hotel are works by famed under water
photographer Howard Schatz.
Waikiki Parc’s guestrooms continue the visual theme of its public
areas. An ebony wood headboard boasts built-in direct lighting and
individual reading lights. Atop new bedding sits the signature
design accent of each room: an orange and white abstract “swoon
pillow,” the brainchild of Los Angeles artist Gabrielle Jennings.
Revamped bathrooms feature stone counter tops and European-style
fixtures. Other indulgences include a state-of-the-art 25-inch
flat-panel television, oversized writing desk, coffee maker,
cordless telephone and high-speed Internet access.
Waikiki Parc’s staff is well-versed in what’s hot and what’s not
around the island, and clients can use them as a resource for
lining up activities like sailing, canoeing and snorkeling. The
hotel’s concierge staff readily handles last-minute reservations
for car rentals, sightseeing tours and babysitting services.
In-house, guests have free access to the hotel’s rooftop outdoor
heated swimming pool and fitness room with state-of-the-art
Across the street, Waikiki Parc guests enjoy signing privileges at
the Halekulani, home of three notable restaurants La Mer, Orchids
and House Without A Key and Spa Halekulani, known for unique
healing treatments inspired by Pacific island cultures.
As it enters its new chapter, Waikiki Parc continues to curry
favor with business travelers, who choose the property for its easy
access in and out of Waikiki and proximity to downtown Honolulu.
Its corporate travel program comes with such gratis amenities as
parking, laundry, shoe shine and late check-out, and its
lobby-level business center and secretarial services make it easy
to get the job done.
When Nobu Waikiki the hotel’s much-anticipated restaurant opens in
Spring 2007, clients can sample the culinary expertise of
world-famous chef Nobuyuki “Nobu” Matsuhisa. A master of eclectic
Japanese cuisine, Nobu blends classical techniques with global
flavors, and affluent celebrities and connoisseurs count themselves
among his loyal clientele. Measuring 7,500 square feet, Nobu
Waikiki features a design reflecting Hawaii’s environment, using
elements like running water, bamboo, fish nets, island foliage and
stone surfaces. Located in the lobby and open for lunch and dinner,
the restaurant offers an outdoor dining space, full-service sushi
bar and private area for special events.
In the morning, meanwhile, Waikiki Parc guests can have breakfast
in the hotel’s eighth-floor Parc Lanai, known for its views of the
ocean and presentation of Kona coffee, teas and juice, pastries and
tropical fruit. For lunch and dinner, clients might want to dine in
their room, with a choice of meals from popular Honolulu
restaurants available for delivery to the guest’s door.
One thing that hasn’t changed at the Waikiki Parc is its ideal
location. Moments away from the sands of Waikiki Beach, it remains
hidden from the hustle and bustle of Kalakaua Avenue. But when
clients are ready to experience big-city perks, an easy walk takes
them to upscale retailers like Tiffany, Coach, Yves Saint Laurent,
Gucci and Chanel as well as one-of-a-kind island-oriented stores.
When the Royal Hawaiian Shopping Center wraps up its own massive
makeover in mid-2007, guests will find more than 150 stores,
restaurants and entertainment venues on their doorstep.
Financially speaking, the Waikiki Parc timed its renovation
perfectly, Kikuyama said.
“So much of Waikiki is undergoing a revitalization,” he said.
“There has been less room inventory in Waikiki, and demand has been
strong. As a result, our occupancies have been high even during
renovation, and it looks like the project will come in on
The timing has been good from a marketing standpoint as well.
“A lot of properties are making changes,” he said. “Our goal is to
remain competitive as we create a hotel like none other in
Room rates through Dec. 20, 2007, begin at $275 per night for a
standard room, with a deluxe mountain-view room from $295,
oceanview from $375 and deluxe oceanview from $415. Nightly
corporate rates range from $206-$285.
The hotel’s 2007 Room and Car Experience ranges from $235-$255,
including a compact rental car and free hotel parking (two-night
Families traveling together receive discounted rates of more
than 30 percent on the second room booked.
Waikiki Parc pays 10 percent commission to travel agents.