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In this two-part episode of Trade Secrets, we’ll delve deep into the world of sales strategies for travel advisors, with guests Byrd Bergeron (of The Travel Byrds) and Steven Gould (of Goulds Travel, Luxera Travel and the Travel Advisor Resource Center). They also operate the Facebook group “Sales Strategies for Travel Professionals.”
In part two, we’ll discuss a variety of listener questions, from how to allocate your time and strategies with managing email inboxes, to finding outside help in today’s busy business environment. Tune in now for part two, and if you haven’t, check out part one here.
This episode is sponsored by Lindblad Expeditions.
Theme song: Sock Hop by Kevin MacLeod (License)
See omnystudio.com/listener for privacy information.
/Steven-Gould-left-and-Byrd-Bergeron.jpg?tr=w-768%2Ch-432%2Cfo-auto "Steven Gould (left) and Byrd Bergeron")
Steven Gould (left) and Byrd Bergeron
Credit: 2023 Jenn MartinsFurther Resources and Related Reading
From Bergeron:
- Bergeron's Email
- The Travel Byrds
- Bergeron’s virtual assistant tasks, separated by single agent and agency owner
- An example of how Bergeron trains her virtual assistants. Bergeron says: “This type of work may seem unnecessary, but when someone leaves, you will not have to go back to square one with training. It’s more of a plug-and-play model at that point. You’re going to take the time to train, just record that instead, and have it so they can go back to reference at any time.”
From Gould:
- Gould's Email
- Travel Advisor Resource Center (TARC)
- Goulds Travel
- Luxera Travel
- “The Perfect Consultation & Proposal,” a resource from Gould and Bergeron
Sales Strategies for Travel Professionals on Facebook
Systems Mentioned in this Episode:
- Pineapple Virtual Assistant Hub
- Tess
- Upwork
- Fiverr
- Lucia
Emma’s Timing Cube on Amazon
Ask a Question on the Podcast
If you're a travel advisor with a question about the latest travel news, trends, best business practices or more, please call our hotline and leave a message at 201-902-2098 or send an email to [email protected].
About Your Hosts
Emma Weissmann is the Managing Editor of TravelAge West, a print and online magazine for travel advisors based in the Western U.S. She is also the host of the Humans of Travel podcast, where she interviews notable individuals in the travel industry about their lives — the highs and lows that make them human.
Jamie Biesiada is a Senior Editor with Travel Weekly. She is an award-winning journalist, including being named the American Society of Travel Advisors’ 2019 Travel Journalist of the Year. Her roots are in community journalism, where she was the editor of several local newspapers and a regional entertainment magazine.
About the Show
Trade Secrets, a podcast from the editors of Travel Weekly and TravelAge West, is where travel advisors ask — and answer — questions. On each podcast, our editors will ask a veteran travel industry insider to join them and field listeners’ questions. Topics will range from business advice to industry trends, history and more — as long as it’s travel-related, we want to address it! Find Trade Secrets wherever you get your podcasts, or at www.travelagewest.com/podcasts/trade-secrets.
