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After 36 years of bringing business to Anchorage and helping to diversify its economy, the Anchorage Convention & Visitors Bureau has changed its name to Visit Anchorage. According to the newly renamed tourism board, “Visit Anchorage” makes finding visitor information easier, reinforces the organization’s marketing efforts and reduces confusion about the organization’s purpose.
“Visit Anchorage instantly identifies our industry and business,” said Julie Saupe, Visit Anchorage president and CEO. “It ranks high in searches for Alaska attractions, events and tourism businesses, making it simple for people to find travel information about Anchorage and Alaska. Although our Web properties are already very search-friendly, this is an additional boost. Anchorage Convention & Visitors Bureau is a mouthful — Visit Anchorage saves seven syllables and is much easier to say.”
Though the name is different, the mission is the same: to attract and serve visitors to Anchorage. The city’s brand, Big Wild Life, remains central to all Visit Anchorage’s marketing campaigns and sales efforts. New publications and ads produced by the organization will carry the Visit Anchorage name, while sharing Anchorage’s singular mix of wild adventures and metropolitan amenities.