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The Greater Phoenix Convention & Visitors Bureau has launched a new Web site, VisitPhoenix.com, to help visitors planning or considering a trip to one of America's sunniest metropolises. The new site is designed to satisfy the expectations of even the savviest Web surfers, allowing them to post ratings and reviews, create customized Google maps and itineraries, integrate trip planning into their social-media lifestyles and access it all on the new mobile site as well. "It's not enough for a website like visitphoenix.com to just be user friendly anymore," said Kevin Kamenzind, senior vice president of sales and marketing for the Greater Phoenix CVB. "It has to provide an online experience that is intuitive and responsive at every turn. It should have all the tools users need to research and plan a trip, plus a few they maybe didn't know they needed." Among the new tools available at VisitPhoenix.com is a trip planner function that allows users to create personalized itineraries. Users can share their itinerary with friends via e-mail, Facebook, Twitter or other popular sharing sites. They also can view itinerary items on a customized Google map.