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The SoCal city of Oceanside, Calif., is expanding its efforts to increase tourism numbers with the formation of the Visit Oceanside Conference and Visitors Bureau (VOCVB), its new city tourism organization. The nonprofit VOCVB will be predominantly funded by a 1.5 percent Tourism Marketing District tax that went into effect earlier this year.
“With dwindling funding from the city due to economic conditions, it was imperative that we find another source of revenue to support the marketing of Oceanside as a visitor destination,” said Leslee Gaul, CEO of the bureau and overseer of the California Welcome Center Oceanside (CWCO). “Our goal is to help lead that change and get the word out that Oceanside is an attractive Southern California coastal escape with phenomenal recreational and cultural attractions.”
Many changes have already gone into effect: Downtown Oceanside, which is currently experiencing a revival, recently welcomed several new restaurants and opened the oceanfront Wyndham Oceanside Pier Resort. Additionally, expansions have been made to Oceanside’s Museum of Modern Art and the California Surf Museum has moved to a new location.
Future development plans for Oceanside include a four-star beachfront hotel to incorporate the famous “Top Gun” house, the expansion of Mission Avenue and the debut of an oceanview mixed-use project that will include an extensive retail center and a boutique hotel.
Oceanside is best known for its outdoor activities such as surfing, kayaking, boating, fishing, bike riding and more. It is also home to California’s longest wooden pier and Mission San Luis Rey (The King of Missions).
Agents are encouraged to contact or visit the state’s official California Welcome Centers and the VOCVB for more information on Oceanside sites, discounted tickets to major attractions and hotel reservations.