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Get Lost in Montana
While the campaign includes traditional media advertising, the cornerstone of the promotion is a unique website where residents can upload and share unique Montana experiences and stories. Story submitters will have a chance to win a seven-day Montana dream trip or one of three Apple iPads. The first 100 story entries will get a free T-shirt. “Get Lost” stickers are free and can be requested on the website as well.
“By creating an incentive-driven forum for shared content, our goal is to surprise Montanans with stimulating, in-state travel ideas to create urgency and eliminate resistance to the unknown,” read an official news release. “When Montanans talk to each other about the unexpected gems we have each discovered, from one end of our state to the other, we showcase our state’s endless array of attractions while providing new and better access to fresh, meaningful experiences.”
Get Lost (in Montana), Montana Office of Tourismwww.getlostmt.com