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A new tourism campaign from the Nevada Commission on Tourism (NCOT) has introduced the state’s new brand and tagline, “Nevada: A World Within. A State Apart,” meant to capture the state’s duality of nature, culture and business.
During a spring/summer integrated campaign by the NCOT, the brand will be brought to life through a new website, a new travel app and new advertising. The Travel Nevada downloadable app will offer a free tool for staying up-to-date on statewide offerings, while the new website will help visitors craft their vacations and find partner sites for deals and bookings. Targeting adults from the ages of 25-54, as well as young families, the campaign will showcase Nevada’s options for road trips, modern western culture, weekend getaways, arts, cityscapes, culinary offerings, history and heritage, outdoor adventure and unique-to-the-state events.
“When NCOT was approached by the Governor’s office to help create a statewide brand, we recognized the potential a compelling brand has on driving both domestic and international visitation,” said Nevada Lt. Gov. Brian Krolicki, chair of NCOT. “It makes good sense to launch this initiative with NCOT providing significant creative resources to enhance the effort.”