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Travel Oregon has enhanced its industry website to provide members of the state's $8.8 billion travel and tourism industry the tools needed to help grow and sustain tourism in their communities.
The website works to provide easy access to Travel Oregon's partnership opportunities, sales and marketing opportunities and tourism resources at every level.
"Oregon's travel and tourism industry is unequaled in its spirit of collaboration. We all know our individual efforts are stronger when closely aligned with one another," said Travel Oregon chief Todd Davidson. "So, it's imperative for us to elevate opportunities for our industry to work in partnership. The more unified our message, the more impactful that message is in the marketplace."
Providing a way to help Oregon travel-related companies and communities become empowered and strengthen their businesses was a driving force behind the redesign of the website and the development of enhanced content.
In a video on the home page of the website, Oregon governor John Kitzhaber speaks to the power of travel and the importance of the tourism industry to the state's economy and lifestyle.
"It's important for Oregonians to know that we all contribute to and represent the state, especially people in the tourism and hospitality industry," said Kitzhaber. "These folks in particular work at Oregon's front door, and the work they do is extremely important."
The governor also calls out how the travel and tourism industry supports other Oregon companies, like Intel and Nike, because growing international visitation supports the non-stop air service Oregon enjoys from Europe, Asia and Canada. In 2012, international visitation to Oregon grew 13 percent over 2011 and contributed nearly $300 million to the state's economy.