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Atout France, the France Tourism Development Agency, will hold its 8th-annual travel trade event, French Affairs, in Austin, Texas, on Oct. 21 and 22. The event, held at the Hyatt Regency Lost Pines Resort & Spa, gives travel professionals who specialize in selling France the opportunity to meet key suppliers and influential members of the French travel industry. Registration for the two-day event is still open.
This year, Atout France expects to welcome more than 100 tour operators and 50 French and European suppliers, including regional and city tourism offices, incoming agencies, airlines, hotel groups, transportation companies and cultural institutions.
The kick-off event on Sunday, Oct. 21, will feature a debate and exchange between tour operators and suppliers about the challenges and expectations of the U.S. travel industry, allowing Atout France and its French partners to better serve their needs.
The session is followed by a gala dinner sponsored by Antibes Juan-Les-Pins and Cannes, during which the French Award Ceremony will be held to name, among five awards, the best tour operator of the year. The following day will be a day-long trade show for meetings with French suppliers.