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Visit Cheyenne, the convention and visitors bureau for Cheyenne, Wyo., is inviting its Facebook friends and computer gamers from around the world to experience a virtual Cheyenne Rodeo online in its newest “advergaming” strategy for tourism marketing.
Visit Cheyenne developed the online rodeo game to reach new customers, especially those from younger demographics. The game challenges players to ride a bull through three Cheyenne scenes of increasing difficulty, culminating with the player performing at the world-famous Cheyenne Frontier Days Rodeo at the end of the game. The game also links directly to the Cheyenne tourism Web site.
Currently, the game is loaded on more than 360 gaming Web sites, on Facebook and on Visit Cheyenne’s Web site, Cheyenne.org. Initial response to the game has been encouraging.Visit Cheyenne recently cited Google Analytics figures that showed that more than 800,000 unique players have played the game a total of 1.8 million times since Feb. 1. The game tripled February Web traffic to the Cheyenne.org over January 2010 levels with gaming sites accounting for 12 out of the top 20 traffic sources.Later this month, Visit Cheyenne is also sponsoring a Virtual Rodeo contest for its Facebook friends with top contestants winning rodeo and concert tickets to this year’s Cheyenne Frontier Days. The contest will take place from April 26-30 and participants can officially post their scores to Facebook. Because only Facebook friends are eligible to participate, Visit Cheyenne is encouraging people to become official friends of Visit Cheyenne by visiting Facebook.com/Cheyenne.Wyoming.