This year’s Wave Season is proving successful for Royal Caribbean Group (RCG), the parent company to Celebrity Cruises, Royal Caribbean International and Silversea, as the company is reporting its five best booking weeks for the period in its history.
Reservations are up significantly from last year. Specifically for 2024, all four quarters — and all of RCG’s key products — are booked more, both in rate and volume, than during the same time last year. In addition, onboard spending is also exceeding previous years, thanks to increased consumption at higher prices.
“Since our last earnings call, robust demand for our vacation experiences has significantly exceeded our initial expectations,” said Jason Liberty, president and CEO of Royal Caribbean Group. “As a result, we are increasing our 2024 guidance on stronger revenue outlook, and we expect to achieve all 'Trifecta' goals in 2024. Trifecta marks an important milestone, as we remain intensely focused on delivering a lifetime of vacations and priceless memories for our guests while delivering exceptional long-term shareholder value.”
