Virgin Voyages has unveiled Rovey, an AI assistant developed with Google Cloud, intended to handle the foundational stages of cruise research before a client ever reaches their travel advisor.
Announced at Google Cloud Next in Las Vegas, Rovey was built on Google Cloud's Gemini Enterprise Agent Platform, Gemini models and BigQuery. The tool processes the many variables involved in selecting a cruise — itinerary, timing, destination mix and onboard experiences — and surfaces recommendations based on a client's travel preferences and timing. The function was previously handled through the cruise line's Sailor Services team.
"We sail to more than 150 destinations, with 60-plus itineraries on sale more than two years out," said Nirmal Saverimuttu, CEO of Virgin Voyages. "It's a complex decision, and it matters. Our advisors care about getting it right for their clients. Rovey helps with that. It brings the most relevant options into focus and makes it easier to tailor recommendations for clients. That's always our goal with AI: to free up processes in favor of human-to-human connections."
The cruise line positions Rovey as a tool that changes the nature of the advisor-client conversation. When a traveler has already worked through itinerary options, cabin categories and shore excursions with Rovey, the advisor interaction shifts toward relationship-building and closing rather than foundational research.
"The best First Mates we work with spend their time building relationships, not answering the same foundational questions every week," said Nathan Rosenberg, chief brand experience, marketing and momentum officer at Virgin Voyages. "When a Sailor arrives having already worked through the basics, the conversation becomes about the person and less about the itinerary. That is where trust is built. That is what drives a Sailor to rebook and to send their friends. Rovey shows up first so the First Mate can finish strongest."
Rovey is the first release under Project Ruby, a multiyear initiative between the two companies with seven expressions planned across the full traveler experience. First Mates will be able to direct clients to Rovey through VirginVoyages.com, with advisor-specific resources available at FirstMates.com.
Editor’s Note: This article was generated by AI, based on a press release distributed by Virgin Voyages. It was fact-checked and reviewed by a TravelAge West editor.
