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Most parents have the same two objectives when planning a family vacation: spend time doing things everyone will enjoy, and don’t break the bank doing it. While that seems like a reasonable plan, as kids get more sophisticated, it can be harder to find cost-effective activities that don’t elicit the dreaded “boring” description.
Fortunately for clients, Leisure Pass Group’s Go City and The Great Cities Pass programs provide access to many attractions at one affordable price. And fortunately for travel advisors, the passes are commissionable if booked through Leisure Pass Group’s preferred partners, which includes Viator, Klook and Expedia.
“Agents have the ability to sell our Go City and The Great Cities multi-attraction passes through all major booking systems and wholesalers,” said Peter Muttitt, senior vice president of global sales for Leisure Pass Group. “These passes provide an easy upsell opportunity for advisors to increase their sales basket and earn commission on in-destination activities."
Go City Available in 15
U.S. cities and eight international destinations, Go City passes include a wide range of attractions, from museums and theme parks to observation decks and cruises. Plus, the option to access mobile passes via the Go City app means families on the go can start seeing the sights as soon as they arrive to their destination.
Depending on the Go City locale, clients can choose from All-Inclusive, Explorer or Build Your Own passes. The All-Inclusive pass is perfect for those who want to see as much as possible, because it provides unlimited attraction entry on a one-, two-, three-, five- or seven- day pass. Meanwhile, the Explorer option is designed for families who want to take their time and visit from three to seven attractions. The Build Your Own pass allows travelers to create a completely customized vacation by preselecting attractions in advance.
Once they select the option that best suits them, families can print paper passes or download a mobile version to their smartphones; either way, all Go City passes include access to a digital guidebook for additional information, directions and handy tips. Advisors should note that pass duration is based on calendar days, not 24-hour periods, so clients should activate their pass in the morning of the first day to maximize its value.
“Multi-attraction passes such as the Go San Francisco card are a great resource for families visiting San Francisco, because they offer tremendous flexibility, value and convenience,” said Laurie Armstrong Gossy, senior director of global PR and media relations for San Francisco Travel Association. “They can buy just those attractions and activities that appeal to their group, or go the ‘let's do it all’ approach. And the card is digital, so it’s as handy as a smartphone."
In places like sunny Southern California, where most attractions run year-round, there can be so many things to see and do that figuring out which ones to choose can be daunting. However, for clients visiting San Diego, it’s impossible to go wrong, because the Go San Diego Card offers admission to more than 48 activities. These include some of the destination’s most famous attractions, such as the San Diego Zoo, Legoland California and SeaWorld San Diego, at a savings of at least 20% (and up to 55%) off gate prices.
“For families wishing to save a bundle on their San Diego vacation, nothing beats the Go San Diego Card,” said Robert Arends, PR manager for San Diego Tourism Authority. “It's a 'choose your own adventure' using one convenient, affordable card.”
The Great Cities PassAnother all-inclusive option for families visiting London, New York, Paris, Las Vegas, Hong Kong and Dublin is The Great Cities Pass. With this program, clients first choose the length of their pass: one, two, three, five, seven or 10 consecutive days. Afterward, they have the option of downloading a mobile pass instantly; opting for a hard pass to be delivered to them at home; or choosing to pick up the hard pass when they arrive in their destination city.
Once their pass is activated, clients can access all attractions offered in that city for the duration of their pass. The number of attractions varies from city to city, but for example, clients can visit more than 60 attractions in Las Vegas and Paris, some 80 in London and about 100 in New York. In addition to entry into the attractions, clients also receive access to fast-track queues (when available), a free mobile sightseeing guide and a smart planning tool that tracks peak times. This is particularly helpful for families with young kids (and/or impatient teens) who are trying to avoid large crowds.
Plus, all Great Cities Passes include a hop-on/hop-off bus tour, and the Paris pass also includes unlimited use of public transportation in the city center.
The DetailsLeisure Pass Groupwww.leisurepassgroup.com