MGM Resorts International is celebrating the nationwide debut of its M Life loyalty program by launching a Live the M Life Sweepstakes, an 11-week contest with once-in-a-lifetime prizes, including exclusive access to the world premiere of Michael Jackson's "Immortal World," a Cirque du Soleil Weekend Spectacular and the opportunity to customize a Vegas vacation.
The new M Life loyalty program allows members to enjoy access to MGM resorts across the nation. Members can earn unique rewards such as selecting the Bellagio fountain songs for a day or having a cameo in a Cirque du Soleil production. The M Life program customizes consumer preferences to create individualized rewards that are meaningful to members.
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