In an effort to provide a competitive guest experience across its
four- and five-star all-inclusive resort brands, Sol Melia Hotels
& Resorts recently completed one of the largest market studies
in the all-inclusive category.
The process covered both qualitative and quantitative research
designed to identify and measure the strength of the company’s
Melia all-inclusive and Paradisus resort brands within the
industry, while analyzing the range of services and amenities
offered by each.
To drive the branding process for both Paradisus and Melia
all-inclusive resorts, the company has named Susanna Mander and
Ornella Farias as its new directors of brand management. The duo
will be responsible for managing and guiding all brand, product,
services and related marketing efforts under the direction of Ron
Roy, vice president of marketing and distribution for the
Americas.
To better serve its guests, the Paradisus brand will introduce a
new Family Concierge Service, thus reserving its Royal Service for
adults and couples only. Royal Service will include new categories
of suites, romantic activities for couples, his-and-hers bathrobes,
gourmet dining options and personalized in-room mini-bar stocked
with favorite drinks.
The Family Concierge Service will include in-room children
amenities, fully-stocked mini-bar geared to kids’ palates,
walkie-talkies to communicate with the family concierge and special
family activities.
In addition to its Royal and Family Concierge services,
Paradisus also will offer a range of activities allowing guests to
explore and develop new talents. The roster covers classes on sushi
prep, tango, massage therapy, meditation, wine tasting, painting
and photography.
The company has also added services and amenities to the Melia
all-inclusive resorts. The Melia experience features exclusive
premium VIP floors with 24/7 assistance. Guests find it a breeze to
handle everything from restaurant reservations to booking
activities.
The program will be introduced this winter at Melia Turquesa,
Melia Puerto Vallarta and Melia Cozumel, and in 2007 at Melia Cabo
Real.
Melia’s family focus is firm. Appealing to kids,
Flintstones-Land is an area professionally assisted for children
ages four months to 13 years. Fred and Dino activities are featured
at Melia Puerto Vallarta, Melia Cozumel and Melia Azul Ixtapa.
For teens and tweens, Cyber & Teen areas entertain with
adventure and activities including rock climbing walls, ziplines,
tightrope bridges and super jumpers. Friendly for all ages, nightly
Family Entertainment covers karaoke, volleyball games and
childrens’ movie presentations led by professional entertainment
coordinators.
Located near Flintstones-Land, family rooms are specially
designed for large crews. Each accommodates up to three children
under the age of 12 when accompanied by their parents. Kids will
enjoy separate living quarters, themed linen and their own bathroom
amenities.
www.solmelia.com
