What: Turo Is Adding Luxury Models, such as Rolls-Royce and Ferrari, to Its Car-Sharing Platform
Turo, the world’s largest peer-to-peer, car-sharing marketplace, recently expanded its portfolio of offerings. It now provides higher-end vehicle makes and models valued up to $200,000. Cars now listed on the platform include the Rolls-Royce Dawn, the Ferrari 488GTB and the Mclaren 570S.
Why It Matters: Travel Advisors Facing Luxury Rental Car Challenges Now Have an Alternative Option
During the travel shutdown caused by the COVID-19 pandemic, rental car companies sold off large parts of their fleet, and many have subsequently struggled to buy enough cars to meet current demand. And shortages of essential car parts, such as microchips — caused by global supply chain issues — have slowed down the production of new cars.
These challenges have allowed for the growth of Turo, a kind of Airbnb for cars that leverages the use of hosts’ existing cars and has proven to be a lifesaver for travelers in 7,500 cities across the United States, the United Kingdom and Canada. Now, the company is expanding its selection of vehicles and luring in the kind of affluent clientele that are also desirable to travel advisors. Agents looking for both impressive cars and a solution to rental car shortages now have an alternative to consider.
- Like Airbnb and Uber, Turo acts an intermediary between hosts renting out their cars and guests renting the car.
- Turo offers more than 1,300 makes and models of cars to rent.