ASTA’s newly released 2009 Financial Benchmarking Report shows that, for most agencies, revenue as a percentage of sales remained fairly consistent between 2006 and 2008 and that cruises, tours and FIT have the highest revenue per transaction. The survey also found that the sale of cruises, tours and travel insurance all offer the largest average commissions and that service fees and commissions are the highest revenue categories for air and cruises, respectively. (
www.asta.org)
