Suppliers last week reassured travel agents that their clients’
peace of mind in booking is critical for surviving the business
downturn caused by the war with Iraq.
Gordon “Butch” Stewart, chairman of Sandals and Beaches Resorts,
sent an open letter to the industry stating that the “real work at
hand is in assuring travelers that our resorts in the Caribbean are
close to home, welcoming to U.S. citizens and flexible in terms of
cancellations and rescheduling.”
Comments such as Stewart’s were reverberating throughout the
industry.
In setting up a crisis resource center for ASTA members,
President Richard Copland said that given the stress the war is
having on an already weakened travel industry, “it is our hope that
industry leaders will be understanding of Americans’ cautions and
change their cancellation and refund policies to be more flexible,
encouraging travelers to book now.”
At press time, Main Street travel agents were reporting few
cancellations on average, but were experiencing an increase in
calls from concerned and sometimes nervous clients about their
upcoming trips.
Which begs the question: Are the varied cancellation and refund
fee waivers from suppliers helping ease clients’ anxiety? The
answers seem to vary, depending on the agency and its
clientele.
“At my agency, it all depends on how well-traveled the clients
are,” said Ada Brown of Seaside Travel in Long Beach, who added
that her experienced travelers usually travel when they want to
travel. “I’ve had only one cancellation, and that was from a client
going to Hawaii. But this person doesn’t travel much and she said
she was afraid of traveling on an airplane.”
Brown said that although business has been slow all year, so
far, “it doesn’t mean I don’t have people traveling. I have clients
in Hawaii, on cruises, the South Pacific and even Europe.”
Even with the supplier waivers, Brown and other agents are still
selling lots of traditional travel insurance, an activity that
boomed after 9/11. Recently, agents said they have been busy
explaining the particulars of trip-cancellation insurance to their
clients. An act of war, either declared or undeclared, is excluded
in most, if not all, insurance policies. But terrorism, often
defined as a terrorist act recognized by the U.S. State Department,
is covered. (ASTA said that insurance policies that cover terrorism
often cover only terrorist incidents that occur in a city to which
the traveler is scheduled to arrive within 30 days, after the
incident.)
Brown said that some of the new waivers are useful, but most are
not. “I had a client cancel last minute because he got sick,” she
said. “Using American’s new policy, he had one day to rebook. We
found that very restrictive.”
George Delanoy of Brea Travel in Brea, Calif., said that the new
policies are “maintaining some bookings, but are they stimulating
new business? Not really.”
James Whillock of Patterson Travel in Sacramento said the
waivers have helped stem some potential cancellations. “It’s a
useful tool,” he said, “especially if a client is on the fence
about traveling in May and the waiver is still available.”
Meanwhile, agency organizations are mobilizing their members
with offers of training, quick access to news and information and,
surprisingly, money.
Immediately after the outbreak of war, the GIANTS consortium
launched a “Forging Ahead” program that directs members to further
utilize its preferred suppliers, expands its training opportunities
to agents and offers financial flexibility to help members with
potential cash-flow problems.
Jack Mannix, president and CEO of GIANTS, said that members in
the United States and Canada will receive early payouts of almost
$4 million in member bonuses and profit-sharing. Payments began
last week, rather in June, when the audited results are usually
completed.
“Unfortunately, no one has a crystal ball to accurately predict
what’s ahead from both a miliary and economic perspective over the
next few months,” said Mannix. “What we do know, however, is that
as a proactive membership organization, GIANTS is well positioned
with an extensive, yet realistic plan that not only addresses
members’ immediate concerns, but also median and long-term recovery
as well.”
Members can also defer their payment schedule for future
outstanding dues and fees, as well as allow them to deduct
outstanding dues and fees from future profit-sharing and member
bonuses.
The training opportunities include a members-only conference
call that will focus on “The 10 Most Critical Things to Do for Your
Business Right Now,” and a discounted, intensive three-day CTC
designation program from Institute of Certified Travel Agents,
co-sponsored by GIANTS (Mannix is a former president of ICTA) and
Holland America Line. The cost is $400, a savings of 65 percent off
the normal fee.
GIANTS said it has opened an online resource center on its Web
site, www.giantstravel.com, which includes links to trade,
government and news organizations.
And the Caribbean Tourism Organization also started a response
center on its site, www.onecarib bean.org, for CTO members,
consumers and the media. Included are cancellation waiver
information for Caribbean properties, facts and news of
destinations, and a response management and communications plan for
members only.