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Azamara Club Cruises has promoted Edie Bornstein from vice president of sales and marketing to senior vice president of sales and marketing for the cruise line. Bornstein manages a marketing team and field sales organization dedicated to the brand and works closely with the extensive global network of Azamara Club Cruises’ parent Royal Caribbean Cruise Ltd. outside of North America.
“This newly created position recognizes Edie’s enormous contributions to Azamara’s relationships with the worldwide travel agency community,” said Larry Pimentel, president and CEO for the cruise line. “Azamara Club Cruises is growing exponentially in both travel agency reach and direct consumer awareness so it’s fitting that we grow Edie’s portfolio exponentially as well.”