Best Western International celebrated its 65th birthday concurrently with its 11th annual World's Biggest Thank You week. The weeklong campaign, with more than 10,000 sales calls in approximately 30 countries, allowed Best Western to share its appreciation with travel agents and other important clients for its business, while highlighting the company's new brand initiatives and programs.
Best Western hotel owners, general managers and sales directors, along with corporate executives and sales teams, recently traveled the continent to make in-person visits to more than 60,000 travel agents, partners, corporate clients, tour operators and other key accounts who work with the brand to show their biggest appreciation for the work they produce in the indust
