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Following the departure of Gregg Michel, Los Angeles-based cruise line Crystal Cruises has appointed industry veteran Edie Bornstein its new president and COO. Bornstein has held many leadership positions in her 30-year career, including senior vice president of marketing and sales with Azamara Club Cruises and vice president of business development and strategic partnerships for Carnival Cruise Lines.
“Like so many in this industry, I’ve admired Crystal from afar,” said Bornstein. “I always thought the line was ahead of the luxury curve with so many innovative programs and product features, and I look forward to building on this stellar reputation, growing our travel agent partnerships, and leading Crystal into the future.”