The Caribbean is making a comeback just in time for the summer
season. To increase visibility for the region, the Caribbean
Tourism Development Company (CTDC) is reaching out to the regional
travel industry with new marketing opportunities.
The two inventive ventures CaribbeanTravel.com The Magazine and
the Million-Home Integrated Marketing Campaign will provide
travel-industry partners with value-added opportunities to draw
potential visitors for the summer.
“We are always looking for new ways to help the Caribbean remain
top of mind with travelers,” said Alec Sanguinetti, co-CEO, CTDC.
“As the spring and summer vacation planning cycle gets closer,
competition for the attention and business of travelers heats up.
We have to continue to offer new ways for the industry to reach our
target markets and therefore we are introducing a number of dynamic
initiatives to help achieve this goal.”
CTDC will reach more than one million North American homes with
a far-reaching hard-copy marketing campaign. A 16-24 page glossy
magazine-quality supplement will transport readers to the Caribbean
with insight and vacation suggestions. The distribution begins in
four major-market newspapers in New York City, Philadelphia,
Chicago and Fort Lauderdale in mid-May, the perfect time to boost
summer bookings.
To pinpoint possible clients, an online promotion of 400,000
e-mail newsletters will be delivered to highly targeted opt-in
consumers. For more information on this upcoming program and how to
participate, contact Tom Garzilli at Custom Marketing Group
404-816-0841 or [email protected] before March 31.
The travel-trade community will also receive the semi-annual
third edition of CaribbeanTravel.com The Magazine, previously known
as The Caribbean Gold Book. The Summer ’08 issue will go out to
more than 20,000 targeted travel agents in North America. Every
Caribbean destination will be detailed and include over 1,300 hotel
properties. More than 115,000 opt-in agents can also receive a
digitalized version of the magazine via e-postcard.
www.caribbeantravel.com
