Despite the euro’s recent edge against the dollar, a Carlson
Wagonlit Travel Associates survey of 158 of its U.S. members done
on Feb. 12 to 13 found that 66 percent reported that 2004 Europe
bookings were up, compared with the same period last year, 23
percent said Europe bookings were on par with 2003 and 11 percent
indicated that Europe bookings were down. Of the 66 percent of
agents reporting increased Europe bookings, half of them said the
bookings’ jump was “significant.”
Furthermore, in a Feb. 18 to 20 Carlson Wagonlit survey of 158
members, agents cited strategies for maximizing clients’ bang for
their bucks across the Atlantic. “Booking a complete travel
package” (51%), “travel during the off-season” (31%) and “book a
Baltic/Mediterranean cruise” (13%) were the top picks, according to
survey results.
