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Starwood Hotels & Resorts Worldwide, Inc. announced that Vincent Gillet has been named the global brand leader for W Hotels Worldwide and Le Meridien Hotels & Resorts. Gillet will oversee the strategic direction of the brands and their combined portfolio of more than 140 hotels and will lead the development and execution of the W and Le Meridien brands’ global marketing strategy, guest experience, standards and communications programs and help drive hotel development opportunities.
“We believe that Vincent’s experience working with global luxury lifestyle brands in key markets will be especially valuable for W Hotels and Le Meridien,” said Phil McAveety, chief brand officer of Starwood Hotels & Resorts. “Vincent’s extensive brand knowledge will no doubt be crucial as we further develop and grow.”