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Mimi Somerman has joined the Los Angeles Tourism & Convention Board as senior vice president of marketing. In her new role, Somerman will oversee the organization’s corporate partnerships, tourism promotions, creative services, DineLA programs and visitor information centers.
“Mimi’s strong background in retailing and promotional partnerships will be a wonderful addition to our marketing organization,” said Mark Liberman, president of Los Angeles Tourism & Convention Board. “She also has extensive experience in motivating and leading some of the country’s top advertising agencies.”