Motel 6 is celebrating its 50-year legacy this year. Founded in Santa Barbara, Calif., in 1962 by two American entrepreneurs, the first Motel 6 was a hit with budget-conscious travelers for its clean rooms and unbeatable nightly rates. Decades later, Carrollton, Texas-based Motel 6 has welcomed millions of travelers to its 1,100 company-owned and franchised locations, which continue to offer some of the lowest prices of any national chain.
To celebrate its 50th anniversary, Motel 6 unveiled a new advertising campaign that highlights its heritage and introduces a younger generation to the brand. The advertising campaign includes two television spots — “Lightbulb” and “Metamorphosis” — that are designed to evoke feelings of nostalgia for the Motel 6 brand and the American road trip, with a little help from the brand’s longstanding “voice,” Tom Bodett. www.motel6.com
