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Kevin Froemming has been named executive vice president and chief marketing officer of Playa Hotels & Resorts. He previously acted as president of Unique Vacations and brings more than 20 years of experience to his new position. He will work directly with chief executive officer Alex Stadlin.
“Kevin’s experience in global marketing, branding and new technology will be critical to Playa’s growing portfolio,” said chief executive officer Bruce Wardinski.