TravelAge West
Intel and Insights for Today's Travel Advisor

Explore TravelAge West

Destinations

Back
  • Africa & Middle East
  • Asia & South Pacific
  • Caribbean
  • Central & South America
  • Europe
  • Hawaii
  • Mexico
  • USA & Canada

Travel Types

Back
  • Family
  • Adventure
  • Cruise
  • River Cruise
  • Tour Operators
  • Luxury
  • Hotels
  • Culinary
  • Romance
  • Wellness
  • Sustainability

Directories

Back
  • Hotels
  • Cruise

Interactive

Back
  • Click & Win
  • Geo Quiz
  • Slideshows & Video
  • Wave Winner Videos

Professional Development

Back

Industry Insight

  • Business Features
  • Interviews
  • Events
  • Opinion
  • Tech
  • Podcasts
  • Coronavirus and Travel
  • Need to Know Research

Education

  • Certifications
  • Digital Guides
  • Fams
  • Thought Leadership
  • Advertiser Spotlight
  • Webinars
  • Quick Q's

Events

  • Global Travel Marketplace
  • GTM West
  • WAVE Awards
  • GTM by Northstar

Get Us in Your Inbox

I accept the T&C and Privacy Policy.

Search TravelAge West

Clear Field
Theresa Norton MasekContributing Writer

Share

  1. Home
  2. Travel
  3. News

Princess Adds to Western Boom

Aug 25, 2003
Los Angeles-based Princess Cruises’ decision to put two super-size ships in California will increase its West Coast capacity by 150 percent next year.

“We’re not shy about putting ships on the West Coast,” said Dean Brown, the line’s executive vice president of customer service and sales. And neither are its competitors, several of which are mining the region’s huge drive-market potential and continued interest in close-to-home cruising.

Princess’ 113,000-ton sister ships, Diamond Princess and Sapphire Princess, are now under construction in Japan.

The Diamond is scheduled to debut in March and the Sapphire, in May.

The two will sail summer Alaska cruises before heading south for fall/winter 2004-05.

Get Us in Your Inbox

I accept the T&C and Privacy Policy.

With the Sapphire’s arrival, Princess will offer its first 10-day Mexico cruises from San Francisco, operating Sept. 22 to Nov. 11, 2004.

“We’re going to watch the longer itinerary closely,” Brown said. “We think the market will do well because it’s novel and interesting.”

The Diamond will operate weekly Mexico cruises from Long Beach, Calif., parent company Carnival Corp.’s new home port.

Those cruises are scheduled to begin on Saturdays, from Sept. 25, 2004, to April 23, 2005.

Ports of call on the seven-day cruises will be Puerto Vallarta, Mazatlan and Cabo San Lucas.

The longer San Francisco cruises also will include Catalina Island and San Diego.

The 109,000-ton Star Princess, which has operated out of Seattle and Los Angeles, is being moved to the South Pacific for the winter 2004-05 season and then will cruise on to Europe.

“We’ve always been planning on having two post-Panamax ships on the West Coast,” Brown said.

Post-Panamax is the term used for ships that are too large to sail through the Panama Canal.

Brown said that the company long has wanted two large ships based in Los Angeles and Alaska, and also has wanted to try longer itineraries out of San Francisco.

“Since we already have the Royal Princess in Asia in 2004, we didn’t want to put the Sapphire there too, so we’re trying San Francisco,” Brown said.

The Diamond and Sapphire each accommodate 2,760 passengers, double occupancy. Early-booking fares start at $599 for the Diamond Princess and $949 for the Sapphire Princess cruises.

Tell Us What You Think! forum

  • Most Read
  • Most Shared
  1. Top Summer Travel Trends for 2026
  2. The 10 Best Luxury Golf Resorts in California
  3. Carnival Glory and Carnival Magic Return to Service After Upgrades
  4. Why Advisors Are Booking More Air
  5. 5 Southern Italian Beach Towns Beyond the Amalfi Coast

From Our Partners

TravelAge West

About TravelAge West

  • About Us
  • Contributors
  • Sales Team
  • Contact Us
  • My Profile
  • Terms of Use
  • Privacy Policy
  • Do Not Sell or Share My Data

Advertise

  • Advertise With Us
  • Write For US
  • Media Kit
  • Upload Ad Material
  • Digital Ad Specifications
  • Reprints
  • Subscribe to Print

Stay Connected to TravelAge West

Get Us in Your Inbox

I accept the T&C and Privacy Policy.


Northstar Travel Group

Northstar Travel Group

  • Travel Weekly
  • Travel Weekly Asia
  • TravelPulse
  • TravelPulse Canada
  • TravelPulse Quebec
  • Meetings & Incentives
  • Travel Technology
  • Corporate Travel
  • Hotel Investment
  • Data Products
  • AGENTatHOME

Copyright © 2026 Northstar Travel Media, LLC. All Rights Reserved. 301 Route 17 N, Suite 1150, Rutherford, NJ 07070 USA | Telephone: (201) 902-2000

Load Carousel Here
Load Video Here