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Princess Cruises has appointed Anthony Kaufman as its senior vice president of Asia operations — a newly created position for the brand. Prior to this position, Kaufman served as senior vice president of commercial affairs. He will now be responsible for overseeing multiple sales and marketing teams throughout Asia and supporting the brand’s growing pursuits in China, Japan, Taiwan, Korea, Singapore and Hong Kong.
“He brings to this role more than 20 years of experience with Princess,” said Princess Cruises president, Jan Swartz. “His extensive commercial experience, coupled with his strong relationship and leadership skills, will harness the great work happening across our growing Asia teams.”