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Silversea Cruises announced that Keith Spondike will serve as the cruise line’s new vice president of marketing for the Americas. Spondike will oversee the daily marketing activities, such as the development, implementation and management of advertising, collateral, direct marketing and e-marketing initiatives.
“Keith’s leadership style and success in leveraging marketing strategy to achieve optimal financial results stood out among a very distinguished group of candidates, and I’m pleased to welcome him,” said Ellen Bettridge, president of the Americas at Silversea.
Spondike most recently served as chief marketing officer for Avantair.