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Travel Leaders is officially unveiling its revamped consumer website TravelLeaders.com. The site has been redesigned to further increase search engine optimization, enabling consumers throughout the U.S. to more readily connect with Travel Leaders’ growing roster of certified specialists. Consumers will also be able to easily find travel specials, share information through their preferred forms of social media and view a variety of videos, with topics ranging from the benefits of using a travel agent to featured destinations.
“Studies have shown that 80 percent of travelers start their research online,” said Roger E. Block, president of Travel Leaders Franchise Group. “For us, the Internet is a tremendous tool to help pair Americans interested in traveling with the best Travel Leaders travel agent based on each consumer’s specific tastes and preferences.
Block said that, over the past several years, the company has seen travel buying behaviors shift as more consumers migrate back to booking with agents rather than online, particularly for more complex vacations. However, research has also shown that consumers find it difficult to locate agents online.
“The new site update will allow us to demonstrate that we are true ‘Travel Leaders’ in every sense,” he said.