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Building on the success of its Lifestyle Marketing direct-mail program, Travelsavers has announced the topics for its continuing campaign in 2012. Released every other month throughout the year, the campaigns drive new and repeat business to the organization’s travel agencies in the U.S. and Canada as well as its preferred suppliers.
The Lifestyle Marketing program focuses on the niche markets of romance travel; family fun; mind, body and soul experiences; luxury travel; cultural travel; and epicurean travel. The program also includes the following elements for each niche: professionally designed direct-mail pieces that are multi-branded with the organization’s select preferred suppliers; resource libraries on the Agent Extranets that provide easy access to all the marketing and promotional ideas agents need to successfully sell each lifestyle; and articles in Journeys magazine featuring each travel lifestyle. www.travelsavers.com