Being a trendsetter takes effort. But gaining recognition for it
has gotten easier with a two-step process and a new, streamlined
option for entering
TravelAge West’s fourth annual
Trendsetters of the West Travel Agency Achievement Awards.
“It can be done electronically or with a hard-copy entry form,
and there’s no need to provide supporting materials unless you’re
named as a finalist,” said Mimi Kmet, TravelAge West
senior editor.
Entries are being accepted now. Agents can either go to Entry Form
and print out the entry form, complete it and send or fax it to the
address or fax number shown at the top; or they can send an e-mail
to [email protected] with the information
requested.
Awards will be presented at TravelAge West’s annual
trade show in Las Vegas, June 5-7.
Honors will go to the best and brightest travel agents or
agencies (one first-place recipient and one runner-up) in the three
categories: Best Revenue Booster, Best Internet Marketing Effort
and Best Community Service Effort.
Winners will receive award certificates and travel prizes at the
Trendsetters luncheon, held during the trade show, and will be
featured in a “Spotlight: Trendsetters in the West” supplement in
the June 2 issue of TravelAge West.
Last year, prizes included Viking River Cruises and Club Med
vacation packages.
Entries must be received by Jan. 31.
TravelAge West editors will choose as many as five
finalists in each category. Finalists will be asked to submit
materials supporting their entries for the final judging. Materials
will not be returned.
Each entry must be for the work of a single agency or a small,
local chain based in the 13 Western states and Texas. National
chains and franchises are not eligible.
Entries from agencies that are part of national chains or
franchises cannot be programs created by, or adapted from, those
organizations; they must be original and created by individual
agencies.
A previous Trendsetters Awards winner may receive the same award
for the same category, but only if the current entry is completely
different from the one previously honored.
Categories and Criteria
" Best Revenue Booster How have you/your agency
used a marketing campaign, special event or other creative means to
increase revenue?
" Best Internet Marketing Effort How have
you/your agency used the Internet to market the agency, via a Web
site, creative use of e-mail or other means?
" Best Community Service Effort How have
you/your agency contributed to your community or a special cause
without any intention of benefiting the agency? (This is strictly a
community service award.)
In addition, all entries will be judged on concept, creativity
and implementation.
The fourth criteria in the Revenue and Internet categories will
be the quantifiable increase in business; in the Community Service
category, it will be the amount of money raised or service
provided.
DEADLINE EXTENDED UNTIL JANUARY 31, 2003.
