The United States Tour Operator Association (USTOA) created a new Allied & Associate Member Advisory Committee to give its supplier members a greater voice. The new committee will be comprised of allied and associate members, two active members and USTOA president, Terry Dale. The committee will be chaired by USTOA board member, Richard Launder, president of The Travel Corporation USA. Assistant chair will be board member Roger Mahil, chairman and CEO of Sita World Tours.
The first mandate for the committee will be surveying its colleagues to understand the key areas in which they would like USTOA active member support and to develop programs that increase communication and/or benefits to members based on their feedback.
"We have long recognized the value that USTOA's allied and associate members bring to the association. Formation of the new committee represents a positive step in helping us develop greater relevance as an organization and deliver greater value for our members," said Dale.
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