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You’d be forgiven if you missed the news that AmaWaterways christened the AmaMora last month in Europe. Most of the headlines at the time were focused on the game-changing developments of the line’s extra-wide AmaMagna, which launched just a week earlier. In comparison, the AmaMora is your standard AmaWaterways’ river cruise ship.
But that’s the thing — your standard AmaWaterways’ ship is still pretty darn impressive.
The AmaMora is the traditional length and width of most river cruise ships, although it does feature a small retractable back deck. And with a capacity of 156 passengers — fewer than many similarly sized ships — the emphasis is clearly on giving AmaMora guests a luxurious and comfortable experience.
“The No. 1 thing that our customers and travel partners say they are looking for in a river cruise is an intimate, personal and luxurious experience,” said Kristin Karst, co-founder of AmaWaterways.
All staterooms are outside-facing, and most feature twin balconies. Rooms are spacious, comfortable and stocked with high-end amenities. Suites measure 350 square feet and come with an extra-large sitting area; a double sink; a bathtub; a separate shower; and more.
The decor is contemporary, elegant and functional, with no frilly adornments. Instead, the ship’s eye candy comes from the amazing art by Austrian painter Gustav Klimt, which can be found in both cabins and public areas.
There’s complimentary — and reliable — Wi-Fi acccess in the cabins and throughout the ship, and a wide range of English-language television and movie options is available in staterooms.
The ship also features a bright and airy lounge, a hair salon, a fitness room and message services. The top deck has a running track and a heated pool with a swim-up bar, along with plenty of comfortable seating where guests can watch the scenery pass by.
AmaWaterways is known for its culinary offerings, and AmaMora doesn’t disappoint. The ship’s main restaurant serves a wide range of options for breakfast, lunch and dinner, including several regional specialties. Meals come with included beer, wine and soft drinks. There’s also an intimate Chef’s Table restaurant in the back of the ship that offers a complimentary multicourse tasting menu with wine pairings.
In addition to the set meals, there’s a tapas menu available to guests throughout the day, as well as a daily Sip and Sail cocktail hour with complimentary specialty drinks.
One of the unique aspects of AmaWaterways’ cruises is the company’s wellness program. Nearly every ship has a dedicated Wellness Host whose sole job is to engage the passengers in activities that promote a healthier lifestyle.
“The Wellness Host looks for unique activity opportunities onboard the ship and off the ship in certain destinations,” Karst said. “Every host is also certified in order to provide consistency across the fleet. Having a dedicated person for this is very special in the river cruise market. It’s a growing trend, and there’s much more to come in this area.”
Wellness Host activities might include a stretching class, onshore group jogging, a resistance band workout and even a line-dancing session. One of the more popular activities on my recent cruise was something called Champagne Yoga — with the emphasis decidedly more on imbibing than sweating.
AmaMora will sail seven-night cruises on the Rhine River between Amsterdam and Basel, Switzerland, on Enchanting Rhine or Captivating Rhine itineraries. One of the highlights of this route is the Upper Middle Rhine Valley, a UNESCO World Heritage Site that features at least 30 castles. On my sailing, the cruise director shared some of the history and stories of this region over the ship’s intercom, making the stretch even more fascinating.
Overall, the AmaMora might not grab the headlines the way that AmaMagna does, but its combination of luxurious comfort and a great itinerary makes it a sure win for advisors and their clients.
Many travel advisors will be happy to know that the godmother for AmaMora is Libbie Rice, president of advisor consortia Ensemble Travel Group.
At the christening ceremony in Lahnstein, Germany, Rice commented on the ship’s warm ambiance.
“I am so thrilled to be christening the beautiful AmaMora today,” Rice said. “‘Ama’ means love, and I can feel the love that has been put into this ship — from her breathtaking design and craftsmanship to her warm, thoughtful service and, of course, the meticulously planned itineraries sailing through some of Europe’s most amazing destinations. I know all who sail on AmaMora will feel the same sense of homecoming as I did the moment they step onboard.”