Scenic Group (parent company to Scenic and Emerald Cruises & Tours) has announced the launch of its Scenic & Emerald Rewards global loyalty program. The new offering merges the existing Scenic Club and EmeraldExplorer programs into a single platform.
The program was developed based on feedback from guests and travel advisors and recognizes member travel across all Scenic and Emerald luxury yacht, river and escorted land trips.
The new loyalty program consolidates status points from the previous two programs into a single balance, giving members one account and a streamlined method to earn and redeem rewards on bookings. The program remains free to join for all guests returning from their first journey and features a four-tier structure consisting of Gold, Diamond, Emerald and Chairman's Club levels with realigned thresholds and enhanced benefits.
"The launch of the new integrated Scenic & Emerald Rewards global program marks a significant evolution in the recognition and benefits for our valued guests," said Glen Moroney, founder and chairman of Scenic Group. "Few travel companies can offer the unrivaled opportunity for their members to earn and receive status points, for travel across luxury ocean, river and escorted land journeys, spanning all seven continents and more than 100 countries."
Moroney added that the program "will also provide all current and future members one unique account, which includes the new MyRewards feature, providing a real monetary value for members to redeem. The Scenic & Emerald Rewards program been designed to ensure we continue to develop more relevant experiences for our valued members and deliver enhanced recognition, communication and benefits across the portfolio of luxury experiences."
The new MyRewards benefit allows members to earn 1% of their eligible new booking value as a monetary amount that can be redeemed toward future Scenic and Emerald cruises or land options.
All existing members have been automatically enrolled in the new program. Members in merged tiers have been moved to the new equivalent or higher tier with status points adjusted upward to maintain their benefits.
Benefits available to Scenic & Emerald Rewards members include access to new pre-release itineraries, exclusive event invitations, private transfers or airport hotel stays on eligible journeys, complimentary accommodation on longer trips and priority onboard services.
Editor’s Note: This article was generated by AI, based on a press release distributed by Scenic Group. It was fact-checked and reviewed by a TravelAge West editor.