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TravelAge West and ASTA’s Young Professionals Society (YPS) recently held their third joint webinar, Best Practices in Turning Social Networking Into Profit. The discussion, moderated by TravelAge West Senior Editor Skye Mayring, covered the use of social media in generating business, with tips from five leading industry experts. Panelists included Jeff Anderson, vice president of marketing for Avoya Travel; Sophie Bujold, social media catalyst and digital firebrand, SophieBujold.com; Mimi Cassidy, co-owner and manager of Moraga Travel; Maya Northen, owner of Chimera Travel; and Ryan Ranahan, director of marketing with Crown Cruise Vacations.
Following are only a few highlights from the webinar. Scroll down to watch the archived webinar in its entirety.