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Experiential travel may describe the way travelers today like to travel. But actively participating, rather than passively watching, is not new when it comes to effectively engaging with and learning new information.
During the ASTA Global Convention in Miami, ASTA’s Young Professionals Society dedicated a session to teaching skills identified as important for travel agents.
Recognizing the need for better visibility of travel agents in the general public, YPS brought in Lynne Farber, a professor of marketing and public relations at Florida International University to teach the young agents the basics of dealing with the press.
Following are Lynne Farber’s tips for travel agents aiming to increase visibility for themselves, their agencies and the profession in general.
Best practices for developing good relationships with the press:
How to get to know journalists: Farber stated that her good relationship with journalists “kept them from eating me for breakfast when there was a crisis.”
Best practices for writing pitches: “It is extremely important to sort out what is news,” said Farber. “Will it affect a large group of people?”
Track and Analyze
Be Prepared for Press
Working With the Press: What Not To Do