Northstar Travel Group has announced that the second annual Global Travel Marketplace Luxury will take place Jan. 22-24, 2026 at the JW Marriott LA Live in Los Angeles, CA. The inaugural event is scheduled to take place at the JW Marriott Desert Ridge in Phoenix/Scottsdale, AZ, from July 28–30, 2025.
Following the proven GTM format, GTM Luxury is a highly curated, intimate, and focused BTB event inclusive of pre-scheduled one-on-one meetings, exclusive boardroom presentations and networking opportunities. It is designed to create connections between luxury buyers and sellers, with a focus on relationship-building and dealmaking.
“Due to the strength of the luxury travel space, and the significant demand for our inaugural event, we determined this would be an excellent event to kick off the 2026 event season for us and for the advisor and supplier community,” said Alicia Evanko-Lewis, Executive Vice President of Global Events, Northstar Travel Group.
Luxury travel agency owners and advisors applying for GTM Luxury must have an annual individual sales of at least $1 million, an existing network of high-net-worth clients, at least two years of sales experience in the luxury travel sector, and proven luxury sales of at least $1,000 per person, per day.
Suppliers attending GTM Luxury will include high-end hotels and resorts, private jet and yacht charter services, luxury tour operators and destination management companies (DMCs), tourism boards and destinations, exclusive travel experience and adventure providers, premium lifestyle and wellness brands, luxury cruise lines and expedition providers.
Applications for advisors will open in the summer of 2025.
