As part of Greater Together Los Angeles — a growth initiative organized by the United Kingdom government that brought together private-sector organizations, U.K. government representatives and U.S. decision-makers — VisitBritain hosted its Trade Mission for travel advisors May 19-21.
Held at Dream Hollywood, the event brought together advisors and 24 industry partners from across Great Britain, including English destination organizations and representatives from VisitScotland and Visit Wales. Through meetings and presentations, U.S. agents learned about tourism products — such as the Caledonian Sleeper train and The Seren Collection of luxury accommodations in Wales — and less visited destinations, including York, Oxfordshire, Manchester, Birmingham, Bath, Bristol and beyond.