VisitBritain and Tourism Cares have launched the Meaningful Travel Map of England, a digital platform featuring tourism experiences with verified social, cultural and environmental benefits. The launch expands Tourism Cares' U.K. offerings following the 2024 debut of the Meaningful Travel Map of Scotland.
The map provides travelers access to experiences that support local communities, preserve natural and cultural resources and contribute to an inclusive and sustainable tourism economy. Partners featured on the platform were selected based on demonstrated positive impact and adherence to responsible tourism practices.
Developed with Local Visitor Economy Partnership destinations, the map aligns with VisitBritain/VisitEngland's regenerative travel priorities, aiming to ensure tourism enhances visited locations. The platform categorizes impact through four areas: people, places, partnerships and growth.
At launch, the resource features more than 30 partners across England, including community-led initiatives, inclusive cultural organizations, sustainability-focused accommodations and nature-based projects. The platform will continue to expand as more destinations join.
"Partnering with Tourism Cares reflects our commitment to responsible travel," said Carl Walsh, VisitBritain's senior vice president, USA. “This new map for England builds on the Meaningful Travel Map already available in Scotland, showcasing Britain's wide range of responsible tourism experiences. It makes it easier for visitors from the US and around the world to explore thoughtfully while connecting with local communities, supporting small businesses, and protecting the landscapes and heritage that make these destinations so special.”
Editor’s Note: This article was generated by AI, based on a
press release distributed by VisitBritain. It has
been fact-checked and reviewed by a TravelAge West editor.
