Fifty years ago, Hilton entered the Hawaii market with the opening of the Hilton Hawaiian Village Waikiki Beach Resort. Today, it’s honoring that milestone with its 50-Day Booking Challenge and Sweepstakes, where travel agents earn five free nights for every 50 room-nights they book at the Hilton. At the same time, each new booking enters the agent in a contest for a Waikiki vacation for four people or one of 49 runner-up prizes. Clients get free room upgrades during the challenge, which runs through Aug. 29. Hilton’s current 50 Years of Aloha package includes the fifth night at $50, a $50 credit, an anniversary memento and a one-year Hawaii Magazine subscription. (
www.bookhiltonhawaii.com)