The American Society for Travel Advisors (ASTA) announced today that it has formed a new partnership with the National Blacks in Travel and Tourism Collaborative (BTT) and will now offer members a master class focused on diversity, equity and inclusion.
"It is a pleasure for BTT to partner with ASTA in support of their efforts to embrace diversity and inclusion within their organization,” said Stephanie M. Jones, founder of BTT, in a press release. She added that the partnership will also “provide opportunities for [ASTA] membership to take a deeper dive within their own businesses and organizations to ensure diversity becomes a sustainable way of doing business, as well as serving the culturally diverse needs and interests of travelers."
The Diversity, Equity and Inclusion Master Class is a three-part educational series and is now open for enrollment with a discount for ASTA members. Each course in the series takes about 45 to 60 minutes to complete, but can be taken at each individual’s own pace over a 90-day period.
“This is an opportunity for you to take a self-paced deep dive to self-reflect and assess your individual beliefs and values about cultural diversity while helping you gain a broader understanding of multicultural audiences, leadership of self and others,” according to ASTA’s website.
The master class provides a non-judgmental, anonymous and safe space to take this personal journey.
“It is our job to make resources available to ASTA members that may help, both professionally and personally, to build bridges of tolerance and understanding that foster the equal value of all human life regardless of race, cause, creed and orientation,” said Zane Kerby, president and CEO of ASTA, in a press release. “The master class provides a non-judgmental, anonymous, and safe space to take this personal journey.”
Pricing for the Diversity, Equity and Inclusion Master Class usually starts at $199. A 20% discount is currently available to ASTA members, bringing the price down to $159.
For more details and enrollment, advisors can head to the master class website.
The Details
American Society for Travel Advisors
National Blacks in Travel and Tourism Collaborative
