What: Hotel Diversity and Inclusion Policies Are Affecting Young Travelers’ Booking Choices
New research from Expedia Group indicates that nearly two-thirds of travelers (65%) are more willing to book accommodations that have policies focused on diversity and inclusion, including those owned by women and/or people of color, as well as those that are welcoming to the LGBTQ community and people with disabilities. These factors are more likely to influence the decisions of younger generations, with 77% of respondents under the age of 40 saying they are likely to book inclusive accommodations, compared to 57% of respondents over 40.
Social injustices of last year put a spotlight on equity and inclusion, and the ongoing discourse changed people’s ideas, behaviors and expectations when it comes to travel.
Why It Matters: It’s Increasingly Important for Advisors to Know Their Partners’ Values
Today’s travelers are more concerned than ever with the values of the companies they choose to book with, from environmental protection to community impact and now inclusion, making it increasingly important for travel advisors to be familiar with the policies of their preferred suppliers. Because this global trend is especially focused on younger travelers, it’s likely to become even more consequential as the purchasing power of these generations increases in the coming years.
Fast Facts:
- According to Expedia, respondents in all surveyed markets (Australia, Canada, France, Germany, Japan, Mexico, the U.K. and the U.S.) are more likely to consider inclusive policies before booking, indicating that this is a widespread, global trend.
- The desire to choose accommodations with inclusive policies is only slightly higher among women (67%) than men (62%).
What They Are Saying: Travel Business Will Benefit From Championing Inclusivity
“Social injustices of last year put a spotlight on equity and inclusion, and the ongoing discourse changed people’s ideas, behaviors and expectations when it comes to travel,” said Melissa Maher, senior vice president of marketing and industry engagement at Expedia Group. “More than ever before, people are viewing travel as a reflection of their personal views, and they are speaking with their dollars.”
More than ever before, people are viewing travel as a reflection of their personal views, and they are speaking with their dollars.
“The data paints a clear picture that travelers are increasingly seeking out accommodations that have clear [inclusivity and diversity] policies and practices,” Maher added. “Travel opens minds and drives better understanding between people from different cultures and identities, so it’s no surprise that travelers want those same values reflected in the places they choose to stay, cruise, drive and fly. Businesses that demonstrate a genuine effort to be inclusive and welcoming to all travelers are going to come out on top.”
The Details
Expedia Group
