Florida’s Palm Beach County is looking to attract clients to its shores through one particular channel: trusted travel advisors, who were responsible for 24% of the destination’s bookings in 2019, according to research marketing firm MMGY Global.
Discover the Palm Beaches, the official destination marketing organization (DMO) for the county, recently launched a new incentive program just for travel agencies using the Travelport GDS. It is the first DMO in the U.S. to offer such a commission-based incentive. Through the end of November, agents will be eligible to receive an additional 3% in commission when booking clients in the area’s 17,000-plus hotel rooms (for travel until April 15, 2021).
“We are thrilled to have launched this commission-based incentive program with The Palm Beaches,” said Anna Au-Yeung, global head of destination marketing for Travelport. “Our longstanding partnership with the largest county southeast of the Mississippi River makes the destination an ideal target for us to help drive tourism. We expect this unique offering will have a positive impact on hotels located within Palm Beach County and aid the many agents using Travelport to service their travelers.”
The Details
Discover the Palm Beaches
www.thepalmbeaches.com
