TravelAge West
Intel and Insights for Today's Travel Advisor

Explore TravelAge West

Destinations

Back
  • Africa & Middle East
  • Asia & South Pacific
  • Caribbean
  • Central & South America
  • Europe
  • Hawaii
  • Mexico
  • USA & Canada

Travel Types

Back
  • Family
  • Adventure
  • Cruise
  • River Cruise
  • Tour Operators
  • Luxury
  • Hotels
  • Culinary
  • Romance
  • Wellness
  • Sustainability

Directories

Back
  • Hotels
  • Cruise

Interactive

Back
  • Click & Win
  • Geo Quiz
  • Slideshows & Video
  • Wave Winner Videos

Professional Development

Back

Industry Insight

  • Business Features
  • Interviews
  • Events
  • Opinion
  • Tech
  • Podcasts
  • Coronavirus and Travel
  • Need to Know Research

Education

  • Certifications
  • Digital Guides
  • Fams
  • Thought Leadership
  • Advertiser Spotlight
  • Webinars
  • Quick Q's

Events

  • Global Travel Marketplace
  • GTM West
  • WAVE Awards
  • GTM by Northstar

Get Us in Your Inbox

I accept the T&C and Privacy Policy.

Search TravelAge West

Clear Field
MP_Headshot
Mindy PoderEditor-in-Chief

Share

  1. Home
  2. Industry Insight
  3. Business Features

WTTC to New U.S. Administration: Implement These 4 Priorities to Save Tourism Jobs

Nov 11, 2020
USwttctravelresumptions2020
WTTC has outlined four main priorities for the new U.S. administration to save tourism jobs.
Credit: 2020 Andriy Blokhin/stock.adobe.com

New economic modeling by World Travel & Tourism Council (WTTC) shows that 7.2 million jobs in the U.S. travel and tourism sector have been impacted due to COVID-19. If barriers to global travel continue, that figure could shoot up to 9.2 million affected jobs — roughly half of all jobs in the sector.

Last month, WTTC predicted that 174 million travel and tourism jobs could be lost in 2020 if barriers to global travel remain in place.

WTTC hopes to work closely with the new administration on a four-point plan that will resume international travel.

"Firstly, we would like to take this opportunity to congratulate President-elect Joe Biden and Vice President-elect Kamala Harris and we wish them every success in these challenging times,” said Gloria Guevara, president and CEO of WTTC. “The U.S. government has a real opportunity to lead the international coordination and save millions of jobs globally and across the U.S. In 2019, travel and tourism was responsible for almost 17 million jobs, which is more than one in every 10 jobs across the U.S., so it’s vital we recover as many as possible to power the economic recovery of the country.”

Get Us in Your Inbox

I accept the T&C and Privacy Policy.

Moving away from quarantines and implementing the practices that we know will work — chief among them rapid, reliable and efficient testing, the universal wearing of masks in public, and the use of contactless technologies — will help restore confidence and growth.

WTTC has identified four priorities for the new U.S. administration, including “the re-opening of air corridors on vital routes, especially those across the Atlantic to re-establish crucial business travel between major economic hubs.”

Other main priorities include implementing a standardized and trusted COVID-19 testing process for airport departures and committing to ensuring safe travel that employs enhanced hygiene measures and contactless touchpoints.

The last priority WTTC has outlined for the new administration is to “ensure international coordination to adopt standards that will allow international travel to restart and rebuild consumer confidence.”

“We offer to work closely with the U.S. government to recover international travel whilst avoiding transmission, through a four-point list of top priorities,” Guevara said. “We need to learn to co-exist with this virus and measures should be in place to reactivate both inbound and outbound travel responsibly and avoid further economic and social hardship.”

Roger Dow, U.S. Travel Association president and CEO, agrees that safely restarting global travel is a must from an economic standpoint.

“Moving away from quarantines and implementing the practices that we know will work — chief among them rapid, reliable and efficient testing, the universal wearing of masks in public, and the use of contactless technologies — will help restore confidence and growth,” Dow said.

The Details
World Travel & Tourism Council
www.wttc.org

Tell Us What You Think! forum

Related Content

joblosstourism

How Many Tourism Jobs Will Be Lost if Global Tourism Does Not Reopen?

  • Most Read
  • Most Shared
  1. Top Summer Travel Trends for 2026
  2. The 10 Best Luxury Golf Resorts in California
  3. Why Advisors Are Booking More Air
  4. Carnival Glory and Carnival Magic Return to Service After Upgrades
  5. 5 Southern Italian Beach Towns Beyond the Amalfi Coast

From Our Partners

More From TravelAge West

Amphora was redesigned during Wind Star's latest renovation.

Wind Star Completes Two-Phase Overhaul as Windstar Marks Fleet's 40th Anniversary

Hawaiʻi Loves Travel Advisors

Hawaiʻi Loves Travel Advisors

Webinar | Watch Now

Kimkim connects advisors with local travel specialists in over 90 destinations.

Meet Kimkim, a Global Platform Connecting Advisors With Destination Specialists

Adventurers are looking for intimate and tailored experiences.

How Growth Is Evolving for Adventure Travel

ASTA says independent contractors are essential to the travel advisor profession.

ASTA Supports Department of Labor Proposal to Clarify Independent Contractor Standard

Beyond the Destination: The Future of Purposeful Travel and Its Curators

Beyond the Destination: The Future of Purposeful Travel and Its Curators

The Essence of Cocina de Autor brings together luxury and authentic Mexican flavors.

Why Guests Should Visit Grand Velas Riviera Nayarit During its New Annual Food Festival

The event gathered more than 1,000 buyers and 2,900 exhibitors.

Mexico Travel Trends and Hot Topics at 2026 Tianguis Tourism

Seventy-nine percent of advisors say their clients are more frequently choosing to travel during off-peak periods.

How Travelers Are Approaching Sustainable Travel in 2026, According to Virtuoso

More Stories Like This

Amid geopolitical uncertainty, people are turning towards domestic travel in a bid to mitigate unforeseen safety and logistical concerns.

Top Summer Travel Trends for 2026

Read The Story
Most AI users are using the technology to help them save money when booking travel.

5 Forces Affecting Travel Choices — Including More Trust in AI Bookings

Read The Story
The award is announced annually at ASTA's Travel Advisor Conference.

Meet ASTA's Travel Advisor of the Year for 2026

Read The Story
Brightline officials say ridership is up more than 20% through the first three months of this year.

How Brightline Is Working With Travel Advisors

Read The Story
ASTA says independent contractors are essential to the travel advisor profession.

ASTA Supports Department of Labor Proposal to Clarify Independent Contractor Standard

Read The Story
Seventy-nine percent of advisors say their clients are more frequently choosing to travel during off-peak periods.

How Travelers Are Approaching Sustainable Travel in 2026, According to Virtuoso

Read The Story
Editorial: How Travel Advisors Can Help Clients Travel Smarter

Editorial: How Travel Advisors Can Help Clients Travel Smarter

Read The Story
For the 2028 Summer Olympics, baseball will be played at the home of the Los Angeles Dodgers.

What Travel Advisors Should Know About Selling Sports Travel

Read The Story
Nearly 300 advisors weighed in on how global conflicts are impacting client bookings and more.

Navigating Travel Amid Global Conflicts

Read The Story
Travel companies from across the industry are showing their appreciation for travel advisors this May.

All the Perks on Offer for Advisors During Travel Advisor Appreciation Month

Read The Story
TravelAge West

About TravelAge West

  • About Us
  • Contributors
  • Sales Team
  • Contact Us
  • My Profile
  • Terms of Use
  • Privacy Policy
  • Do Not Sell or Share My Data

Advertise

  • Advertise With Us
  • Write For US
  • Media Kit
  • Upload Ad Material
  • Digital Ad Specifications
  • Reprints
  • Subscribe to Print

Stay Connected to TravelAge West

Get Us in Your Inbox

I accept the T&C and Privacy Policy.


Northstar Travel Group

Northstar Travel Group

  • Travel Weekly
  • Travel Weekly Asia
  • TravelPulse
  • TravelPulse Canada
  • TravelPulse Quebec
  • Meetings & Incentives
  • Travel Technology
  • Corporate Travel
  • Hotel Investment
  • Data Products
  • AGENTatHOME

Copyright © 2026 Northstar Travel Media, LLC. All Rights Reserved. 301 Route 17 N, Suite 1150, Rutherford, NJ 07070 USA | Telephone: (201) 902-2000

Load Carousel Here
Load Video Here