ALG Vacations (ALGV) has announced that Carson Kressley will return
as its Travel Advisor Champion for 2026, marking his third consecutive year in
the role.
The Emmy-winning television personality, entrepreneur and
lifestyle expert will continue promoting the travel advisor profession and
educating consumers about the value of working with travel professionals.
The partnership has generated significant reach for ALG
Vacations. In the past year, earned media related to the collaboration helped
the company reach an audience of more than 130 million potential travelers,
increasing visibility for travel advisor expertise and services.
"We're thrilled to see Carson return as our Travel
Advisor Champion in 2026," said Jacki Marks, global head of trade sales
& engagement at ALG Vacations. "Carson's reach and entertaining style
help us elevate the advisor story, while his success in building a standout
personal brand reinforces how valuable expertise and authenticity are — both for
travelers and for the advisor community."
Kressley, who uses travel advisors for his own travel
planning, will focus on raising consumer awareness about the travel advisor
industry throughout 2026. He will also share insights from his career on
building recognizable brands and balancing professionalism with personality,
authenticity and humor.
"I'm so happy to continue this partnership with ALG
Vacations and advocate for travel advisors," Kressley said. "ALGV
aligns with my values in so many ways, and I love supporting this exceptionally
talented community while helping more travelers understand just how impactful
working with an advisor can be."
The announcement coincides with the relaunch of
TravelAdvisorsGetYouThere.com, a consumer-facing website designed to promote
the travel advisor profession and connect travelers with advisors through a
directory. The site features Kressley's social media series "Carson
Curates" and "Carson Checks In," which highlight destinations
and demonstrate how travel advisors enhance client experiences.
Editor’s Note: This article was generated by AI, based on a
press release distributed by ALG Vacations. It has been fact-checked and reviewed by a
TravelAge West editor.
